Food that is both good for the environment and for humans is what more and more Finns are beginning to consider. Not only what is eaten, but how it is grown, how it is transported, and the packaging it comes in are all increasing important factors in the food sector and to Finns.
With Finland’s “everyman’s rights,” giving people the right to freely roam land and gather wild food, interest in wild berries and mushrooms is increasing, as is interest in urban farming, with people being able to grow more products at home, such as mushrooms in used coffee grounds. Alternative sources of protein are also being researched and developed to replace some of the high greenhouse gas emissions in the livestock industry.
Read more on the Finnfacts website, part of Business Finland.